news flash: your employees want to be informed and entertained

Are you attempting the rollout of a corporate initiative to your employee audience? You want them to tune in, care and remember the message, right?  Your time is short and the time of your employees is even shorter, so work some sort of entertainment into your communication to employees. Be irreverent, creative and be sure to involve the audience. Leave them feeling energized, like they've just been a part of a unique event in the history of the company.